Wednesday, March 28, 2012

Montague Foods Implements Fuel Rewards

Montague Foods has been serving Michigan’s White Lake community since 1988.  They first opened their doors in the ground floor level of the building across the street from their present location.  Their purpose was to provide the White Lake community with a truly local hometown supermarket where they could purchase quality food and groceries at an affordable price.

 Due to steady growth in the customer base and demand for increased product selection, they began to look for opportunities and make plans for expansion.  In 2001, they built a new store in their current location, providing their customers with easier access, an updated shopping atmosphere and a greater variety of products to choose from.

They recently went through a remodel of the present store so that they could again expand their line of products in many of their departments, and be able to serve their customers even more effectively.

As part of the remodel they installed gas tanks and pumps in the parking lot to allow them to offer an additional convenience to their customers.  As part of the new offering the SMS fuel control was installed by STCR to allow them to manage both in-store and fuel pumps, with the same system.  This allows them to customize numerous options within the system to appeal to a broader customer base, while promoting shopping rewards that can be redeemed at the gas station.