Receipt Marketing

Receipts provide an advertising and branding opportunity that reaches every customer of your store with little to   no overhead cost.  In an economy where it is crucial to ensure your business is maximizing every outreach tool, there is no better time than now to revisit the content of your store’s receipts.

After seeing the same receipt messages day after day, it’s easy to overlook the potential for promotion and increased store efficiency that receipts can offer. Consider the following when reviewing your current printouts:

·       Are customers aware of any online presence or promotions your store has to offer?

·       Is the store offering new products or enhancements that could be highlighted?

·       Do loyalty program customers see the savings and benefits they have received with every purchase?

·       Has your business marketed a consistent message through other venues that can be added to the receipts?

·       Is the store using excessive staff resources on store returns when a written policy on receipts would make the process more efficient?

You may identify any number of reasons to change or update your receipts.  Given the fact that receipts continually reach your most loyal customers and drive business to your store, it is worth the time investment to focus on your message.