In a study by GfK Knowledge N
etworks, a
full service research firm, shows that digital coupon users shop more frequently
and spend significantly more during each trip than the average
consumer
etworks, a
full service research firm, shows that digital coupon users shop more frequently
and spend significantly more during each trip than the average
consumer
The study looked at the shopping behavior of over 200,000
households that use digital coupons. Thee households were identified as having
redeemed coupons from Coupons.com or one of the many websites in the Coupons.com
digital coupon network.
The study showed the following:
- Digital coupon users make 22 percent more shopping trips per year.
- Digital coupon users spend 23 percent more per shopping trip.
- Digital coupon users spend 49 percent more per year.
- Digital coupon users make 48 percent more trips to stock up.
More than 55.7 million American consumers are now using
online coupons, representing 25 percent of the U.S. population.
