Super Food in Aruba - Grand Opening

Super Food in Oranjestad, Aruba opened the doors of its new state of the art store on November 29, 2012.  The average temperature on Aruba is between 77 -91 degrees Fahrenheit, therefore there is no need 

for a heating system.  With the high temperatures and plenty of sunshine, cooling is an important factor and is an aspect of the store where big economic, sustainability and comfort savings can be made. Building in the shade was the main theme in the development of the new supermarket.

Super Food created a unique roof design that reduces the direct heat caused by the sun’s rays. The roof’s skin absorbs the heat which is then naturally carried away by the wind.  By employing this type of cooling the limited heat that does penetrate inside the supermarket requires only a small amount of energy to manage.  Additionally, the sunny climate in Aruba is ideal for the use of solar panels. The new supermarket has solar panels installed to help generate energy. The store is part of the Green Aruba initiative. 

This beautiful, efficient new store installed STCR’s SMS Point of Sale solution to manage its front end scanning, back office and scale management.

Customer Service Revisited

Every business owner wants to sustain and grow their business and every business sustains and grows by keeping and acquiring more customers - that’s the bottom line.  The way that every business goes about 

trying to achieve this may differ.  However, there is nothing more important for any business than stellar customer service.  Simply put, without customer service there will be no customers.  So, if every business knows the importance of customer service, then why do some businesses have less than stellar customer satisfaction feedback?  The key is to latch onto your customers.  Don't just meet their needs, anticipate them.  Don't wait for them to tell you there's a problem, go out and ask them if there are any problems.  They are your most important and accessible resource.  Every word of personal feedback they give you is worth a million faceless questionnaires.

In this digital age, people are connected more than ever and information could spread around the world in a matter of minutes.  Customer reviews, good or bad, could greatly affect a business in one way or another.  The statistic remains that 90 percent of people dissatisfied with the service never return to the business.  Only 4 percent of customers will make a complaint and how these customers are treated when they made the complaint affects whether they will return.  Customers will talk to their friends and families about their experience, whether positive or otherwise.  Also, we know that people are more likely to emphasize negative experiences and remember bad experiences longer.

The fact is most customers who complain don't really want their money back, they want products or services that work the way they're supposed to.  Customers want someone who will listen to them and fix problems that arise.  Rather than looking at complaining customers as a pain in the neck, reset your mindset and see a golden opportunity: the chance to improve your service, product and image.  Those customers who take the time to tell you when something is wrong are blessings in disguise and you have one opportunity correct this with the customer.  Listen carefully to their concerns and go the extra mile to satisfy them.  It isn't enough that you think you've done all you can, the situation is only corrected when the customer thinks that you have done all you can.  The businesses that are successful know that it’s not what you can do, it’s what you are willing to do, that separates them from their competitors.