Be "Findable" and Noticeable to Customers

In today’s world of search engines, research tools, customer reviews, and other media tools it is getting more and more difficult for businesses to get noticed by potential customers.  The following

are a few tips to increase the chances of being noticed and remembered!
 

1.  Nail your brand – You have to know who you are and why you stand out from your competitors before you can try and attract customers.

2.  Connect at the customer’s “pain point” – Understand where customers “feel the pain” and market to them products and services that will help alleviate these pains.

3.   Don’t always be selling – Don’t just contact your customers when you want to sell them something, instead, make sure you are a trusted presence by providing e-mails or newsletters with valuable information more frequently than you sell.

4.  Get physical – Opportunities to advertise are ALL around you, don’t rely on “online” marketing and social media to be the only way of meeting prospective customers.

5.  Become an expert – Speak and write for business groups often.  By getting your name and your   business’ name out there it will help focus your company’s message and makes you an obvious “go to” in your field.

6.  Compare yourself to the big brand – Choose your biggest competitor and advertise how your company is different (and better!) than your largest competitor.

7.  Connect to a cause – Pick a cause that is truly important to you and do charity drives, donate, or volunteer for your cause of choice.  Not only does this give you a chance to give back to the community but it also gets your name out there.