Monday, April 15, 2013

Associated Supermarket - Knickerbocker Ave in Brooklyn, NY


Associated Supermarket on Knickerbocker Avenue in the Bushwick neighborhood of Brooklyn, NY is ready for growth!  The store has just undergone an amazing renovation.  As you walk inside you are taken back to Colonial Europe; arches, stucco and murals transport the visitor to a European market.  The concept was conceived by the designer’s recent trip to Europe and provides a very inclusive atmosphere for this very mixed neighborhood.
 
The renovations started with the structure; new roof, new ceilings, and additional refrigeration.  The store has expanded many of their departments to take advantage of the changing demographics.  The focus is on offering fresh and healthy products.  The Produce Department was overhauled.  The Deli increased from a 12’ case to 50’ of cases, with a full kitchen and a steam table.  In response to the changing neighborhood there is also a large selection of micro brewed beers and refillable growlers, as well as a large selection of artisan cheeses and breads.  Spring will see the addition of a natural Juice Bar, as well as inside and outside seating.
 
Owners Martin, William, and Nelson took this opportunity to evaluate their retail system.  After looking at various systems as well as the option of upgrading their current system, they decided on STCR’s SMS (Store Management Suite).  They liked SMS’ ability to do inventory, promotions, access history and extensive reporting capabilities in a single-platform all-in-one solution that they can grow with.  With a number of their family and friends as STCR’s customers, they were confident in STCR’s service and support.