At this meeting there were many discussions regarding to the ROI of implementing EMV in the members’ retail store locations and they all ended up concluding there is no ROI to implement EMV at the current time. Since there are still very few compatible cards that have been issued and implementation of EMV would need at the minimum new pinpad terminals to read these cards, a large expense with a small downside, leads one to not implement EMV. It will be interesting to watch as the responsibility shift date of October 15th nears to see if any of the landscape changes.
http://www.ibmretailug.org/EMV/04-05-2013%20IRUG%20EMV%20Retailer%20Road%20Map.pdf
