Wednesday, May 12, 2010

Is Your Store Secure?

Security, it’s the buzz word these days and everyone wants to feel secure. Everyone wants security but what does it mean to be secure? For starters, it’s important to make your store secure from intruders. You probably have security systems to prevent intrusion and theft. Beyond the physical security, do you know how secure your POS system and your computer networks are?


You are probably aware that as a store operator who processes credit cards you are required to follow the PCI guideline to protect the personal data of your customers. One of the many things that you have to do is to make sure that your POS software is updated to the level that is compliant. This is probably the most obvious step toward compliancy. However, there are several other areas where you need to pay attention.

If you have Internet connection at your store, you are vulnerable to Internet intrusions. The intrusion could come in many forms such as virus, spyware, etc. There are also more active ways that a hacker could gain access to your computer. The task is to stay ahead of these intrusions and it’s a never ending process.

To secure your network you need to have hardware and software that is designed to limit access to and from your store. A firewall is a solution to protect your system. Firewalls can be hardware solution or software solutions. For example, SonicWall Firewall is a solution that provides a physical connection of your internal network. It segregates your internal network from the public Internet. It has an array of functions and features that protects your internal network. For example, you can limit the Web sites that someone could access; thus, limit the chance of virus or spyware from getting into your computers. It also has the ability to centrally deploy antivirus software to all the Windows PC on the network.
Even with all the technology to protect your system, the best practice is to limit web access to business related traffic only. Just because you use Windows PCs, doesn’t mean you should use them like the Windows PCs you have at home. A good rule of thumb is to “Let your POS system function as they are designed – to run your POS system.” This way you will further limit any chance of intrusion.

As the technology advances, so do the ways that hackers will come up with to try to steal valuable information. This is a never ending battle and you need to keep up with hardware and software technologies that are designed to stay ahead of the crooks. As a POS systems provider, STCR is here to provide the ever changing solution to help you stay up to date. If you have question on whether your network is secure or if your POS software is up to date, please contact us at (607) 757-0181.

Wednesday, May 5, 2010

Nutritional Value

The nutritional value of food is a concern for most consumers and they are always looking for ways to decrease spending in food stores while being conscious of what they are feeding their families. In a study done by the NGA (National Grocer Association) the simple ‘desire to be healthy/eat what’s good for us’ came in #1. Some other nutritional concerns that ranked in this survey are:

• Fat content/low fat 13%
• Chemical additives 12%
• Salt/sodium content, less salt 10%
• Freshness, purity and no spoilage 6%

Of the consumers surveyed by the NGA 84% are leaning toward eating more fruits and vegetables and 64% of consumers are trying to consume ‘less junk food/snack food’. A surprising statistic is 33% of consumers in this survey look to their grocery stores to learn about nutritional issues on a regular basis where as 23% look to their doctor. This not only helps grocery stores keep their customers coming back but also gives them the opportunity to increase their customer base.

Loyalty programs can give your customers an incentive to be more nutritionally conscious. The more you know about your customers, the better you can meet their needs and gain their confidence.

Wednesday, April 28, 2010

MK500 Price Checker

Price checkers are a very important part of a successful store and are a very important piece to a successful Supermarket. They are known to improve your customer service and the shopping experience. It helps retailers put the power of self-service in every aisle or department for their customers.
Price checkers allow customers, on demand customer service, no matter where they are in the store. People in general do not like asking for help. If a customer has to ask for a price it becomes a hassle and most of the time they will just put that item back. By having a price checker available to your customers, you are giving them the opportunity to check the price of their items at their convenience and they don’t have to take time away from your cashiers.

STCR Business Systems is now selling the new Symbol MK500 price checkers. They are very compact and are very easy to install and use. These machines are very durable so, as a business owner, you don’t have to worry about your customers potentially breaking them. If you are interested in purchasing even one of these units, please call your STCR Business Systems representative at (607)757-0181.

Thursday, April 22, 2010

IBM Executive Briefing Center

STCR had the opportunity to visit IBM’s Executive Briefing Center in Research Triangle Park, NC with one of their customers. The purpose was to learn more about the innovations of IBM Retail Store Solutions (RSS). It was quite the experience for both of us.
A few facts learned are:

• Retail Store Solution established in 1972
• 2 Million + POS shipped and installed
• 65% of the Top Retailers use IBM
• 16 year Leader in POS patent (4,100 patents in 2009)
• 40% of staff has 10+ years with IBM
• 10 year commitment to service and support on products once introduced
• Improvement in EFF increased about 35% which saves about $25/machine a year
Our group was taken on a tour of the RSS Development & Test Lab. We have always known IBM designed their Retail Store Solutions to exceed industry standards and for years we’ve touted this higher standard but this brought things to a whole new perspective.
First, this facility is larger then the inside of Giant Stadium. Half of it is filled with equipment running and diagnosing all of IBM’s Retail Software. All customer issues in the US go through this facility. The other half of this facility is where these machines are put to the physical test. Needless to say this is what really impressed us. It is like a torture chamber for the POS, each part of the system is exposed to various torture devices.

One station had a Touch Screens that had a gallon of water tossed at it while another underwent water boarding (placed under a container that drips gallons of water over it) and still another has a pinball machine like test performed on it to ensure the screen picks up movement. The printers are constantly printing and cutting; printing and cutting to stimulate several years of wear and tear. The terminals are electrically shocked and exposed to extreme temperatures (-40 – 140 degrees). Cash drawers loaded with nuts and bolts were mechanically opened and closed at various points to simulate a cashier’s habits. Dirt was replicated and deposited in machines to simulate years of accumulation and put into a device that accelerates use.

This tour was only an hour of a 2 day trip but what an impression it left. It reinforces our belief that IBM equipment is the best out there and STCR is the right company to bring it to you. If you are interested in visiting the IBM Executive Briefing Center please contact your sales representative at (607) 757-0181 and they will set things in motion.

Thursday, April 15, 2010

Discounts and Health Foods

Reducing the price of healthy foods could place more whole grains, carrots and bananas in shopping carts, even months after the discounts are removed.


As rates of obesity continue to rise in much of the developed world, so does the urgency to improve people's food choices. Researcher Dr. Cliona Ni Mhurchu of the University of Auckland in New Zealand and her team conducted a six-month trial across eight supermarkets to determine the effects of two strategies: price discounts and nutrition education.

A total of 1,104 shoppers were randomized to receive a price discount on healthy foods, tailored nutrition education, a combination of the two or no intervention. Healthy foods were 12.5 percent cheaper for those randomized to receive discounts. Participants in the nutrition education group received monthly packages of food-group-specific information tailored to their shopping history. All supermarket purchases were recorded with handheld barcode scanners.

According to a report in the American Journal of Clinical Nutrition, after six months of intervention, participants receiving price discounts bought approximately 1.7 more pounds of healthy food per week compared with those not randomized to pay the lower prices.

This was an 11 percent increase from purchases made prior to the study and included just over a pound more fruits and vegetables per week or about six servings. The total difference dropped to around 0.8 pounds, but remained significant, six months after the study was over. No consistent differences were found between the groups in the amounts of purchased saturated fat or other nutrients.

Study participants were generally more informed and interested in healthy eating than average individuals. Nutrition enthusiast or not everyone likes a bargain. The price reductions may have provided an additional incentive over health to buy healthier foods. Although these reductions didn't change the quantity of unhealthy food purchased, almost two thirds of the additional healthy purchases were fruit and vegetables.

Friday, April 9, 2010

Balancing Daily

Regardless of the point of sale software you use today, it is very important to balance any external accounts on a daily basis. This applies to all of the electronically processed tenders you handle.


When you ring sales and tender the transactions using electronic tender, the customer’s information is sent to your credit card processor and an approval is normally returned. This amount then logs to the cashiers accounting file. For some of the forms of tender in today's systems the option exists to either sign the slip of paper or sign on the register's pin pad. Then the electronic signature is stored somewhere on the system for later retrieval. In the past the slips of paper would be picked up from the cashier’s accountability and moved to the stores accountability. Now that the electronic record is created some stores automatically move the accountability to the office at the time of the transaction. This does simplify and speed up the process. The down side of doing this is that now the transaction is totally electronic and some stores have taken the POS reports to be the final total for the store. What is forgotten is somehow the same amount of money needs to be deposited into the stores bank account to make the entire transaction complete.

Different POS systems and credit card processors vary with the method to compare what the store has processed and what the processor is giving you credit for. Some POS systems show you a one report comparison; others have a separate web site that reports what credit the processor has given you credit for. Sometimes the reports do not match and this is normally because some transactions were taken off line and should show up as an overage on the next days report.
Finally the most important step of the process is to implement a method that the credit transactions are tracked to make sure the money expected actually makes it all the way to your bank account.

Wednesday, March 31, 2010

Consumer's Survey

Competition in the grocery industry has never been greater. In addition to traditional supermarkets, there are now many different types of food stores to choose from. It is estimated that shoppers spend over $500 billion annually on food in all types of food stores. The traditional supermarket lost a great number of their customers to super centers and discount stores. Traditional supermarkets also have seen a decline in how much shoppers spend and how frequently they shop in a particular store.
Most grocers believe that focusing on their primary shoppers and offering products they want to buy, at fair prices and treating these customers with lots of tender, loving care will be the key to successful growth. The NGA (National Grocers Association) researched what is important to the shopper. In the 2010 Consumer Survey Report done by the NGA, 46% of the shoppers surveyed stated they would like to see their primary grocery store improve on price and cost savings. Some of the other items that ranked in this survey are:
41% - More locally grown food
30% - More variety/better assortment/wider choice
22% - More fresh made food
22% - Better customer service/employees

Creating a positive shopping experience and creating the perception of value in the customer's mind, will be the absolute key for traditional supermarkets to succeed in the marketplace. Ideally, retailers need to know who their customers are and what they want.