Friday, January 3, 2014

Shrink the Shrink: Waging the Battle Against Loss

Inventory "shrink" is the retail jargon for ceaseless loss of purchased inventory for sale.  Interestingly, the Food Marketing Institute in 2011 found only 36% was due to theft, while the other 64% was discovered to be the result of deficiencies in store operations and procedures.  There are both simple ideas and sophisticated solutions to address this challenge.
 
Overripe produce is something that needs to be monitored closely.  Inspect stock routinely taking quick resourceful action sending select items to the deli or prepared foods to be used as ingredients.  Find creative ways to display items at or near the checkout to lure last minute impulse purchases.
 
Theft deterrence is sometimes easily achieved by well placed employees stocking in high theft aisles at various times or floating around the store approaching customers asking if they need any assistance.  This technique both discourages shoplifters while also improving your customer service image with your clientele.
 
Ongoing cashier training can go a long way to help reduce shrink at the POS.  Simply not being able to differentiate cheaper mass-produced lettuce and higher-priced artisan lettuce negatively impacts the grocery store's profits, also impacting accurate inventory management.  Some cashiers may find it easier to hand-key merchandise and coupons instead of following best practices of reporting and addressing scanning issues immediately to ensure accuracy.
 
Your POS exception reporting is a commonly underutilized tool in the fight against shrink.  Personalizing the various data capture settings to your environment provides management with timely, accurate, relevant, and most importantly actionable information to audit and control the POS operations.  It allows for management to standardize and evaluate performance expectations.  If requirements are not being met, a report can be reviewed with the employee to decide on appropriate action to re-train, re-assign, or terminate as needed.  They can also be used to identify top performers and goal achievements to promote quality and productivity.
 
Those are some simple techniques to combat the menace of shrink; however, today's world also provides a number of technological advances designed to assist merchants with controlling and reducing shrink.  These innovations deliver a much more substantial and measurable return on their investment, making their purchase a no-brainer for savvy retailers.  Take for instance Datalogic's LaneHawk solution that helps eliminate the bottom-of-the-basic loss all grocers abhor thinking about.  Another cutting-edge solution called Hawkeye 20/20 Advanced Video Auditing and Reporting by Agilence is a real game changer.  It offers an advanced managed service combining video, pricing, and transaction data analysis, moving far beyond current exception reporting capabilities; allowing retailers to not only identify more instances of fraud, but also to identify other sources of shrink, such as packaging, pricing, promotional, and operational problems, that are not written to the transaction log (Tlog).  These common instances can only be discovered by integrating each line-item scan with a corresponding frame of video and having a powerful query tool to root out the causes of these losses.  It's truly the dawn of a new era in loss prevention.
 
Let's face it, every Grocer must apply all the best practices in their arsenal to fight shrink in their business.  New weapons are available.  In today's hyper-competitive landscape these technologies are enabling the progressive grocers to leverage the advantages offered and win the war.  You should always ask yourself what more can I do and look to realize these same competitive advantages to grow your business.  Consult with STCR's knowledgeable representatives.  They can help you get the solutions and the services needed to integrate these proven methods into your business and you can be the winner!